Lawn Care Service and Landscaping Books to Help Manage and Run a Successful Landscape Business

Advertising And Marketing Your Services - This primer on advertising covers a lot of ground when it comes to taking the "mystery" out of this important subject. It covers how to write ad copy, design brochures, using logos, pitch lines, image, mission statements, best methods, time proven techniques, timing releases, publicity, four basic rules to follow. . .no matter what, looking professional, checklist of markets, ad samples, and avoiding the "look alike" approach. Attention getters and those ugly "turnoffs".

Selling To Commercial Customers - Selling to commercial requires a different approach to finding key contacts, bidding the work, locating accounts that offer high profits. Explains professional image, getting long term contracts vital to success, how to sustain customer loyalty, how to close the sale.

Selling To Residential Customers - Explains least costly, most effective advertising, services and upsells to offer, getting the appointment, projecting a professional image.  How to overcome price objections, close a sale, and build a loyal customer following.  Why homeowners will or will not buy from you. Includes complete set of contracts, work proposal and scheduling forms.

How To Write Effective Sales Letters - You'll never be lost for the right words with this sample pack of sales letters designed for the landscape industry. Covers almost any sell situation. What to say to persuade, what not to say, and why. Mechanics of the letter, the do's and don'ts, appealing to logic and emotion, best mailing methods, primer on direct mail strategies.

How To Improve Customer Retention - Repeat business is key to growth. Use these methods and you'll spend less time trying to find new customers and keep those you have. Explores what customers really want from you, renewal incentives, quality control, projecting the right image, price increases, and finally how to keep customers happy.

All About Direct Mail Advertising - Direct mail is one of the most effective ways to get customers because it's one-on-one. It doesn't compete with the other ads. This book outlines the 7 cardinal rules to success and shows you how to use them. Direct mail works if you do it right! Specifically written for the green industry, this book gets you started in the right direction.

 The Art Of Selling - Good sales people aren't born that way. Learn the secrets of successful sales people and find out what you are doing wrong. Sales will increase when you've mastered the skills of selling, using tie downs, why customers buy, what will make you stand out from the others.