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Phil Nilsson
Best Selling Author
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Sales Booster
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Advertising And Marketing Your Services-
Shows you hundreds of ways to promote your business. Learn how to develop
your marketing plan, write your own ads, design a brochure, door hangers,
attention getting sales letters, use company logos, pitch lines, image,
mission statements, timing releases, publicity, looking professional,
checklist of markets, customer contacts, ad samples, tips and techniques to
"getting your foot in the door."
Selling To Residential Customers-
Explains how to overcome price objections, build a loyal customer following,
project a professional image, best ways to advertise, why customers will or
will not buy from you, how to reduce callbacks.
Selling To Commercial Customers-
Requires a different approach to finding key contacts, bidding the work and
negotiating contracts. This book covers how to reach the commercial market,
locate key contacts, and successfully compete for the work. Includes pricing
strategies, getting a competitive advantage, survival tactics, account
rotations, advertising methods to use to get commercial customers.
All About Direct Mail Advertising-
Direct mail is one of the most effective ways to get customers because it's
one-on-one. This book outlines the seven cardinal rules to success and shows
you how to use them. Direct mail works if you do it right! Specifically
written for the green industry, this book gets you started in the right
direction.
How To Write Effective Sales Letters-
You'll never be lost for the right words with this sample pack of sales
letters designed for the landscape industry. Covers almost any sell
situation. What to say to persuade, what not to say, and why. Mechanics of
the letter, the do's and don'ts, appealing to logic and emotion, best
mailing methods, primer on direct mail strategies.
The five books include:
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